Campaign Manager, Marketing, Circa £40k DOE & up to 30% bonus and benefits
What will you be doing
We are looking for a strong campaign manager to deliver the annual calendar of brand marketing campaigns for the Premier Inn hotel brands in the UK.
You will manage the effective delivery of the annual calendar of brand marketing campaigns for Premier Inn hotel brands in the UK.
In this role you will:
Act as main point of contact for all campaigns, planning and managing timings to ensure all stakeholders are informed, campaigns are resourced and deadlines are met.
Lead on briefing of PI&R Content and Creative teams to ensure timely provision of deliverables.
Track performance of live campaigns against KPIs and feedback to stakeholders to inform adjustments where necessary.
At the end of each campaign, arrange wash-ups/evaluations.
Be required to optimise campaign effectiveness through close collaboration with colleagues and channel managers in Premier Inn and Restaurants brand and commercial marketing teams, B2B sales, corporate and internal communications teams, Customer Care Team and Guest Relations.
Track and reconcile campaign budgets.
Why we would like you to apply
You are an expert in brand marketing, encompassing building and sustaining compelling brand communications
With your excellent attention to detail, you will be able to manage the organisation’s output effectively and intervene if things are going off-track
You have strong inter-personal skills and will be capable of partnering with a number of internal teams to ensure full 360 brand dialogue
With your extensive knowledge of campaign metrics and data analysis, you will be able to analyse and optimise campaign effectiveness of both digital and offline campaigns
You have excellent project management skills and are capable of managing multiple integrated campaigns simultaneously
You can manage a budget, meet deadlines for multiple projects and ensure ROI on marketing campaigns
You have at least 6 years marketing and campaign management experience
A bit about us:
At Whitbread, we are fully committed to growing legendary brands through building a strong customer heartbeat and innovating to stay ahead. Our winning teams delight customers so they come back time and time again which, along with our focus on everyday efficiency, drives profitable growth.
Every day our fantastic team members serve up great memories in our restaurants and wow guests through a great night’s sleep in our hotels. We pride ourselves on providing consistent quality and service. We’re continually innovating to meet our guests’ evolving needs whilst being committed to creating a great place to work for our team members.
Premier Inn and hub by Premier Inn currently have over 750 hotels across the UK offering over 70,000 rooms. Our aim is to make this 85,000 by the end of 2020! We have hotels in the Middle East and having opened our 1st hotel in Germany with more sites in the pipeline.
Our much loved restaurant brands include Beefeater, Brewers Fayre, Table Table and Whitbread Inns. Alongside these, our new propositions Bar + Block and Cookhouse & Pub are both growing at pace. We have over 420 restaurants across the UK offering the highest level of service.
We have recently celebrated our 275th anniversary when Samuel Whitbread founded our business on a set of principles and although our core business has changed over the years we stay true these with our values:
Genuine - we really care about customers
Confident - we strive to be the best at what we do
Committed - we work hard for each other
We are excited about what the future holds and would love you to join us on this exciting journey!
Whitbread is an inclusive employer, strongly believing that everyone is unique and there should be no limits to ambition. We welcome your application whatever your background or situation. We are open to flexible working and, where possible, will try to support this.