Interim Senior Consumer PR Manager
Job Title : Senior Consumer PR Manager Location : London
Salary : Up to £53,765 depending on experience Close Date : 10-Nov-2019
Employment Type : Full or Part time :
After 22 amazing years and launching many amazing careers, Virgin Trains will be passing the baton on to First Trenitalia to operate the fabulous West Coast mainline railway. First Trenitalia will build on our legacy of delivering an amazing experience to our customers. We are helping them in this interim period to find the best talent to take the service forward for the next generation. Read on and see if you are the perfect fit for this role.
First Trenitalia is an exciting new consortium that is about to take over the running of the UK's prestigious West Coast rail franchise from 8 December 2019. This is an opportunity for a highly talented individual to join the team and help shape and deliver the new franchise. You will be joining a passionate, fun and energetic team with a genuine desire to improve the overall customer experience, no matter what part of the business you land in. Want to find out more? Cast your eyes over the detail below and if you think you're a good match then crack on with the application.
The role holder will be responsible for the execution of creative, consumer-centric communications campaigns that increase awareness, consideration and advocacy for the business and its related products.
This will include both proactive and reactive project work, and principally relate to Consumer news and ideas generation rather than 'hard' news, though some support on the latter may be required. The successful candidate will have a solid foundation in telling business stories on behalf of large consumer brands.
As part of the PR team, which is integrated with the Social Media team, the role holder will have good knowledge of the media landscape, social media and key media outlets, both print and broadcast.