Marketing Communications Manager
Job Title : Marketing Team Location : London Euston
Salary : £41,015 Per Annum Close Date : 03-Feb-2020
Employment Type : Full or Part time :
We are recruiting for a Marketing Communications Manager!
You will support the development of creative, messaging and planning of channels (Including offline media and retail media e.g. on board trains and stations) across all marketing activities, supporting both sales and brand objectives.
Support the Head of Marketing Communications in developing and delivering an integrated Marketing communications strategy, across all audiences and messages (eg Brand, Product, proposition and customer information) in line with the business objectives, marketing strategy and budget
Lead and plan the media and channel mix working with agencies where appropriate
Work closely with the insight team and analytical team to feed key insights in to briefs
Manage the development of marketing creative materials and media kits which include 'through-the-line' concepts and key media/channel recommendations
Support the Head of Marketing Communications with defining overall Marketing communications strategy for the Financial Year
Track competitor marketing activity (creative and media expenditures) both nationally and regionally
Create processes to track, measure and refine the performance and impact of relevant Marketing Communications activities with support from agencies and other departments
Proactively report the status, progress and returns of marketing communications to all areas concerned (PR, CRM, Distribution, Revenue Management, wider Commercial team) to maximise integration
Support Head of Marketing Communications to define and monitor agency performance, including feedback evaluation, media audits and buying reviews. Monitor their activities to ensure consistent quality, creativity and value for money.
For more information, please see the attached job description.
Please upload a copy of your CV with your application.