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Sales & Marketing Manager
|Job Title:||Sales & Marketing Manager|
|Job Published:||May 02, 2019 15:47|
Are you creative and able to think on your feet? Due to continued innovation and development of our student catering and retail offer at Coventry University, we have an opportunity for a Sales & Marketing Manager. This exciting role is pivotal in the creation and execution of the overall marketing strategy for the University, looking at innovative ways to attract and engage students in our catering and retail services.
In this role, you will manage the day to day marketing activity for the University, as well as deliver a sales and marketing annual programme and drive the digital roadmap. This is a fantastic opportunity to help shape the future of our student food services offering whilst developing your career within a global market leader.
Develop and implement the annual marketing calendar for catering, sustainability and retail outlets aligned with key dates, Sodexo initiatives and University activity
Drive the effective deployment of the offer support materials provided by the Sodexo marketing team and core vendors and feedback on results
Develop and drive relevant local marketing campaigns that will effectively engage with the student body, communicate catering offers and ultimately drive outlet footfall
Create all materials to advertise campaigns and communicate through relevant social media and university communication channels
Research local competition and use the intelligence to the profitability of the business
Undertake customer research, communicate results and implement solutions. Achieved through running focus groups and forums
Ensure Sodexo’s and the University’s sustainability approach is aligned and promoted, continually looking to innovate
Take on Segment Marketing projects as directed by the Marketing Manager
Develop and coordinate an annual calendar of promotional events in collaboration with suppliers and local enterprises
Experience within a Sales and Marketing role, with evidence of successful campaigns and strategies
Demonstrable experience or knowledge of the food retail/casual dining market
Organised and methodical, able to multi task and plan and prioritise work accordingly and under pressure
Ideally a knowledge or insight into the student/University market
Articulate and thorough, showing attention to detail
Strong experience of digital platforms and social media
Demonstrates good inter-personal skills and develops relationships based on mutual respect and professionalism
Educated to Degree/A-level standard with GCSE/O’level Maths and English (or equivalent) essential
Sodexo and our clients are committed to safeguarding and promoting the welfare of children, young persons and vulnerable adults. Certain roles will require applicants to undergo screening appropriate to the post, including checks with past employers and the Disclosure and Barring Service (DBS) and/ or Disclosure Scotland (Scotland).
In the UK and Ireland, Sodexo employs some 35,000 employees to deliver integrated facilities management services to clients at over 2,000 locations in the corporate, healthcare, education, leisure, defence and justice sectors.